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PlayToday is a product and packaging concept aimed to provide low cost and self contained toys for distribution in children’s hospitals, family shelters and other organizations involved in caring for children.
PLAY
TODAY
I believe that kids should be able to be kids regardless of their circumstances. By providing a relatively easily produced, inexpensive mobile toy Playtoday aims to bring joy to those who need it at the time they need it most.
Packaging for a Cause
Process
Design Choices
I did all of the illustration, I wanted the aesthetic to be bright, funky and gender neutral. With inclusivity in mind I decided to use animals instead of people as the figurines. This is because I wanted this product to be as versatile and appealing to the largest audience possible, and using humans would mean I would end up excluding racial and gender demographics.
Designing For the Audience
Considering the age of the audience (5-12), I had to consider the usability. The house comes with a guidebook that includes instructions that use images instead of text, fun details about the characters and a accessory inventory.
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